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Designing Experiences, Crafting Connections
Creating immersive brand experiences through a fusion of strategic brand storytelling, space design and a deep appreciation for Indian crafts, I strive to build environments that transcend mere functionality and connect people to spaces in profound ways.
Jaypore
A mid luxury clothing and lifestyle brand celebrates the delicate artistry of handmade products and high-quality craftsmanship.
Trilegal
Reimagining the brand identity for a law firm through the expression of Indian craft forms.
Furlenco
Seamlessly bridging the digital and physical realms of furniture shopping, offering a tactile and immersive journey.
Beauty & Beyond
Brand strategy and retail design for an evolved shopper seeking a fresh, transparent, and omnichannel beauty and wellness shopping experience.
Flying Machine
Reflecting the brand’s attitude of being a trendsetter, highlighting the brand pillars: Denim, Youth, and Fashion- articulated in two words: Damn Hot!
Arrow
Redefining the retail experience of a premium and classic men's apparel brand inspiring customers to discover their unique style.
IndoCount
Exhibit design for a soft furnishing brand showcasing its products at a B2B trade fair.
Baker's Fun
Reimagining a small town bakery with a fresh makeover while preserving its familiar charm.
Subtract
Eco-conscious men's fashion brand debuts brick-and-mortar with a sleek, sustainable shop-in-shop display.
Fable Street
Narrating a bold retail fable that is inclusive and at the same time unique to women of all shapes and sizes.
Snitch
Retail design for a men's fast fashion brand dropping 100+ products every month, rooted strongly in the brand's visual identity.
High Star
Retail Identity for a bold and rugged denim brand, featuring a design language that combines industrial textures with modern aesthetics.
DesignCo
Crafting an immersive experience centre for a handicrafts manufacture and export brand, highlighting the journey of craft from the Maker to the Market.
Palakkad District Heritage Museum
Narrative development, conceptualization, and exhibit design for an intricately woven story of a tapestry of festivals and performances bound together by music.
Wildlife Curious
An immersive event designed to foster activities and interactions centered around the theme of conservation.
GAPP
Initiating a dialog on social media habits among yound design learners to foster awareness and collaboration.
Flute
An organic and flat packable display system made out of bamboo and cardboard that can adapt to varying spatial requirements.
Fold
A lightweight display system made from cardboard, designed for swift setup, easy dismantling, and convenient transportation.
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